The main characteristic of the spring collection was playfulness through multiple options of wearing. Hole details on the sleaves got a different take where they moved down to the elbow, in case of the sweaters and up to the shoulders with dresses. Front and back donable sweaters are allowing customers to turn your item around. An idea of the editorial was to capture all of it and enlarge the concept with additional abstract dress-forms.
This was our first cooperation with Julia, but on the scene, we felt like old friends. From the first minute, our thoughts developed quickly and new ideas were thrown into action by Julia, who caught fire from making it. Being playful and emotional behind the camera, made it easier to catch the same emotions on the pictures as well. Overall, it was a dashing spring atmosphere and as on the streets, we got to play with the products and find different ways how to wear them.

Thank you Daana Teekel, Julia Shashkina, Kadri Katariina,
Uncle Paul Shoes and Studio 35.
Follow on Instagram @juliashashkina @unclepaulshoes @kadri.katariina @stuudio35